The Conjuring
Colour
The opening scene to this film starts with a black screen with somebody talking to another person. This blackness symbolises death and decay, which foreshadows the rest of the film. Then a dolls face appears, which is grey with faded colours of red and blue. This faded colour shows us that this doll is old and was not looked after well. The doll because of these colours looks evil and scary, which instantly makes the viewers link this doll to the rest of the film. We then see three people sat down wearing dark shirts, from green to red. Red represents anger and blood while green represents safety and harmony. These colours send different signals to the viewers making them focus more on what is happening rather than what these characters are wearing and what they look like. This keeps the viewers focused on the important information being exchanged between these people, so they are able to follow the film. Finally, we are introduced to a dark hallway with very dark, shaded colours and red writing on the walls and ceilings. These dark colours represent death and decay, but also it emphasises the fact that it is late at night and it is unusual for someone to bang on your door. The red writing once again relates to the connotation of pain and anger, which makes the scenes more sinister and seem more scary.
Costume
The costume used in this opening sequence is used to tell the viewers who the antagonists are, who the protagonists are and what year this film is set in. The way the three people sat down on the patterned chair, are all wearing long sleeved, coloured, period clothing tells us that it is set in the past. This gives the viewer some context about the film, about when it was set and they can then know what props to expect from the rest of the film.
Location
Location is very important within a film opening as it tells us the conditions the film will be set in. In this particular instance, the film is set in a warm home, with natural lighting to create a relaxed atmosphere. However, this contrasts to the next scenes where the film is set in a dark, damaged flat, with no light and writing all over the walls. This darkness gives the sense of constriction and the feeling of being trapped. This gives the film an edge, even though it is only minutes into it.
Character
Films are dependent on the viewers recognising which character are protagonists, antagonists, side-kicks etc... This is the same with most films (unless they have unexpected plot twists) which is why we are able to tell straight away the doll is connected to evil, the interviewers are investigating the situation to help and the three people are the victims. This obviousness of character allows us to predict who is going to die first, who will survive, who is the pro/antagonist, and this leads to an effective horror film.
Colour
The opening scene to this film starts with a black screen with somebody talking to another person. This blackness symbolises death and decay, which foreshadows the rest of the film. Then a dolls face appears, which is grey with faded colours of red and blue. This faded colour shows us that this doll is old and was not looked after well. The doll because of these colours looks evil and scary, which instantly makes the viewers link this doll to the rest of the film. We then see three people sat down wearing dark shirts, from green to red. Red represents anger and blood while green represents safety and harmony. These colours send different signals to the viewers making them focus more on what is happening rather than what these characters are wearing and what they look like. This keeps the viewers focused on the important information being exchanged between these people, so they are able to follow the film. Finally, we are introduced to a dark hallway with very dark, shaded colours and red writing on the walls and ceilings. These dark colours represent death and decay, but also it emphasises the fact that it is late at night and it is unusual for someone to bang on your door. The red writing once again relates to the connotation of pain and anger, which makes the scenes more sinister and seem more scary.Costume
The costume used in this opening sequence is used to tell the viewers who the antagonists are, who the protagonists are and what year this film is set in. The way the three people sat down on the patterned chair, are all wearing long sleeved, coloured, period clothing tells us that it is set in the past. This gives the viewer some context about the film, about when it was set and they can then know what props to expect from the rest of the film. 
Location
Location is very important within a film opening as it tells us the conditions the film will be set in. In this particular instance, the film is set in a warm home, with natural lighting to create a relaxed atmosphere. However, this contrasts to the next scenes where the film is set in a dark, damaged flat, with no light and writing all over the walls. This darkness gives the sense of constriction and the feeling of being trapped. This gives the film an edge, even though it is only minutes into it.
Character
Films are dependent on the viewers recognising which character are protagonists, antagonists, side-kicks etc... This is the same with most films (unless they have unexpected plot twists) which is why we are able to tell straight away the doll is connected to evil, the interviewers are investigating the situation to help and the three people are the victims. This obviousness of character allows us to predict who is going to die first, who will survive, who is the pro/antagonist, and this leads to an effective horror film.
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